The MBVC model describes the connection between motives, behaviour
and values in a context or contexts. It can equally be used for
analysis, for understanding, for the derivation of reflection and
as an offer for working on the coaching topic.
Within a context, a behaviour is initiated by motives. The behaviour
is oriented towards those values that an individual considers to
be attractive in this context.
Likewise, the existing values in context influence the attractiveness
of the context for the individual. Motivation only occurs when a context
has a certain level of attractiveness for the individual who subjectively
ensures that the motives are allowed to “unfold”.
As one of the elementary models of the Hamburger Schule, the MBVC model – embedded
in axiomatic – is used for various abstractions:
This graphic demonstrates that each individual has a (subjective)
perception of a context. In the best case, behaviour is based upon
common values. Values, which are diametrically in opposition to
In the graphic itself, the approaches to solutions are already
fixed. Thus the MBVC model can be used within areas such as “conflicts”, “fusion”, “intercultural
conflicts” and many more.
An individual’s behaviour is based upon his values. Topical
contexts usually overlap each other. Basic behaviour of the coachee,
of the group or the team is oriented towards the commonly held
The “intersection” of these values forms the “guiding
values”. (see axiom 18 of axiomatic coaching).
The “value-halo” is a particular case of a guiding value.
One single value outshines all other values, so that behaviour (one-sided)
is based upon this value.
The explanation no. 4 demonstrates the connection between the “value
attractiveness” of a context and the unfolding of motives.